AI-Powered
All-in-One Job Seeker Service

Personal project.
Product Design | Research | Branding

HELPING JOB SEEKERS NAVIGATE THE MODERN JOB MARKET

Problem

In today's tough job market, both entry-level and experienced job seekers face a common problem. Employers are asking for more skills and certifications, making it hard to figure out which skills to acquire. Additionally, many job seekers lack interview experience, and this is holding them back in their job search.

Solution

Recognizing the unmet needs of job seekers, I set out to design a product that will use state-of-the-art AI algorithms to create personalized learning and job searching experiences and provide the so-needed interview practice.

TACKLING THE PROBLEM

Analysis

Analyzing competitors and their usage of the latest AI technology to understand current state-of-the-art solutions.

User Research

Defining the user group and understanding its needs and pain points via interviews.

ideating

Based on the results of the Analysis and Research stages, creating a feature set that meets user needs and drawing the product roadmap.

design+testing

Designing a responsive website for the final product. Testing it with four users and making essential iterations.

WHAT WE CAN LEARN FROM OUR COMPETITORS

LinkedIn

Glassdoor

ZipRecruiter

Indeed

We can differentiate by offering AI-driven services like personalized job recommendations and interview preparation to enhance user experience. A user-friendly web design is essential for a competitive advantage.

LISTENING TO THE USERS

To understand users’ needs and pain points, I interviewed 5 people who have recently been in the process of a job search. I asked them the following questions to find trends in their job search process, common problems they face, solutions they see, and their experience with AI tools.

Interview Questions Highlight:

1. What are your most significant challenges or frustrations during the job search process?
2. Can you describe a specific instance where you encountered difficulties using an online job search platform?
3. What AI features or functionalities do you currently use in your work and life?
4. How do you envision AI technology improving the job search experience?
5. What resources or tools do you currently use for interview preparation?

Analyzing the interviews

Analyzing trends in interview debriefs and affinity maps, I narrowed the factors affecting job seekers experience and expectations according to my interviewers to the most popular topics. It helped me articulate the HMW Questions to pinpoint critical problems to solve. I noticed how important the role of an engaging and organized user interface is, how significant the problem of confusing job postings is for job seekers, and the desire to understand their professional value, receive feedback and get help with interview preparation.

job seeker’ focus:

Feedback, personalized job search, interview preparation
I need feedback on why I was rejected from a job. I need a mentor to give me feedback and tell me what to focus on.
I use search and YouTube and looked through job descriptions to understand what employers want to prepare for my interviews.
I'd like personalized search to consider values compatibility, growth opportunities, and the company's commitment to employee development.

UNDERSTANDING THE USER

Considering the key insights of user research and a glance at the potential audience of the service, I moved on to creating a Persona.

PRODUCT FEATURES

I began by brainstorming and exploring different ideas to find better solutions for receiving feedback and implementing personalized job search and interview preparation to create a better user experience for job seekers.

BUILDING THE LOGIC

Next, I started working on the logic of steps of the sitemap and user follows to complete a task or achieve a goal in the service. While working on it, I gained a deeper understanding of how users interact with the product and identified areas for improvement. I used this information to optimize the design and functionality, ultimately improving the user experience.

WIREFRAMING

Based on the Task and User flows created, the next step was to develop Lo-Fi wireframes for the website. They helped me to get a basic representation of the app's layout and structure and visualize its overall flow.
After exploring some ideas and choosing ones aligned with my Persona goals, I converted my low-fidelity wireframes into a mid-fidelity digital format.

THE SOLUTION

Personalized interview preparation and professional learning materials.

The goal was to create professional learning and interview preparation courses tailored to each user’s experience. To achieve that, I decided to assess the user’s skills and recommend learning content based on this assessment and data from further user activity.

Personalized Job Search

Since users were confused with unclear job postings, I created a job search personalized to each user profile and updated it corresponding to their skills and professional improvement. Users can see what skills they need to master for a job and upload them from their personalized professional courses.

Interactive Mock Interviews with AI avatar

One of the most significant problems users have in their job search is a lack of interview experience. To solve this problem, I created a mock interview feature with an AI video avatar that mimics a real-life interview experience. After each mock interview, users receive personal feedback and recommendations for courses to upgrade their professional skills.

TESTING. PRIORITIZING. IMPROVING

After completing the initial design approach, I tested it with 4 users, some familiar with the project and others not. I then organized and analyzed their feedback and discussed the results with my mentor. Based on this process, I identified three main UX issues that required further iteration.

3 key design improvements

Harmonizing Button Styles

I modified the secondary button to adhere to the website's overall style and primary brand colors. Initially, I had envisioned the secondary button having a distinct style from the primary one, using two primary colors and varying sizes for differentiation. However, usability testing revealed that users found the contrasting colors confusing. Consequently, I opted to align both buttons to a single color for better clarity.

Streamlining Menu Icons for Consistency and Clarity

In response to usability testing results indicating that users found the menu icons oversized and stylistically inconsistent with the menu text, I've undertaken a redesign. The icons have been refined to a more unified style and reduced in size, resulting in a cleaner and more structured layout for an improved user experience.

Cultivating an
AI-Focused Brand

In response to usability testing feedback that users perceived the logo as more B2B than consumer-oriented, I've revamped it to better align with AI services. The updated logo now incorporates familiar AI-related visual elements, making it more relatable and emphasizing the product's AI-driven features, enhancing its appeal to both B2B and consumer audiences.

STYLE GUIDE

THE FINAL PRODUCT

REFLECTION

What I’d do differently next time.

That was my third solo UX project at DesignLab Academy where I focused on creating a responsive web site. I chose to design for this project because I see a lot of job seekers struggling with existing services and, at the same time AI tools are gaining more and more popularity. I wondered if Ai tools can help job seekers and solve their problems. Here are some things I would have done differently:

1. Documenting my work better. I find it very important in a work of UX designer. However, I faced difficulties going back to my work and making iterations because the way it was logged was not efficient. I think I need to have a log in Notion or Zeplin to keep track of my working process, versions and iterations. I need to create and maintain an efficient system that will allow my to go back to my projects even years later.

2. Designing the whole product. As this was a study project, I had to prioritize the flows I needed to create to showcase my work effectively. I chose to design the most relevant flows for the project, specifically focusing on demonstrating mock interviews with an AI video avatar and job search. I created only the main pages for learning courses and interview preparation to showcase the future product look. However, many other valuable and interesting flows were missing. If I had more time, I would have designed all the flows and prototyped their interactions. I hope to have this opportunity when working on future projects.

3. Get more visual inspirations. Overall I’m satisfied with the result, however I see that visuals do not align with modern EdTech standards. I tried to keep it simple and clear, however I see that something is off and I don’t know what. I think I need more visual inspirations from industry leaders and smaller projects to get the idea of modern visual standards and user expectations.

Thank you for reading!

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